The UK Cards Association website (and any other websites that The UK Cards Association produce) collects aggregate statistics through Google Analytics about how many visits we receive, which browsers and operating systems are used and information of that level in order that we may enhance the site and create a better user experience. This information will not be used to identify you personally and we do not make any attempt to find out the identities of those visiting our website.
We use Google Analytics to help analyse use of our website. This analytical tool uses 'cookies', which are text files placed on your computer, to collect standard internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including your IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity for The UK Cards Association.
The UK Cards Association will not use (and will not allow any third party to use) the statistical analytics tool to track or to collect any personally identifiable information of visitors to our site. We will not associate any data gathered from this site with any personally identifying information from any source as part of our use of the Google statistical analytics tool. Google will not associate your IP address with any other data held by Google. The UK Cards Association will not link, or seek to link an IP address with the identity of a computer user.
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